Don de Chaleur is an innovative initiative that combines energy savings with solidarity. The app encourages users to take on small everyday challenges to reduce their energy consumption at home.
The savings made are then converted into donations, funded by partner companies and given to charities that fight energy poverty.
Issue
We need to find a viral mechanism that makes people want to download it and stay on it, a way to encourage users to invite other users. There is also a lack of incentives to come to the app and to use it with the aim of reducing consumption.
Objectives
Viral + Recurrence + Greater engagement
Strengthen engagement
Transform the experience into a collective challenge through gamification and social interactions, to encourage regular and friendly use.
Create virality
Design a unique feature that stands out and is consistent with the spirit of solidarity, encouraging users to share the app.
Analysis of the current app
Problems with the meaning of the colors used
Data repetition
List of projects on the Community subpage
Poor text formatting
List of missions lost in a subpage
Hidden or duplicated buttons
User profiles
The treasurer
They are looking to save money and receive support in this endeavor. Their main motivation is to reduce their bill.
The ecological
They're there to promote their actions. They like it when these actions are communicated, go viral, and are repeated by others.
The philanthropist
They are a regular donor. They like to help others and support charities.
The performer
They love competition and games. Above all, they are committed to giving their best.
Solutions
Home page
Complete redesign with customization (avatar, points), direct access to badges and statistics, while keeping missions and projects visible from the outset.
Missions page
Highlighting the community aspect with a dedicated callout and redesigned cards: new icons, improved information hierarchy, and a quick action button to join a mission.
Projects page
Direct display of projects, callouts to propose new ones, immediate participation button, and avatar highlighting to reinforce the community aspect.
Community page
Users can connect with each other, donors are ranked to encourage competition, members are visible, and tips are shared to strengthen cohesion.
Information architecture
Interfaces
Design kit
Possible developments
Allow associations to have an account to receive feedback on their projects.
Request connection to the Linky meter only after registration and not during onboarding.
Strengthen the community by allowing users to follow their friends or see their latest completed missions.
Take photos of eco-friendly actions to earn points